This blog is a free exchange of ideas for Sales and Marketing Directors to openly discuss strategies and exchange information on sales and marketing methods that work.
Monday, June 1, 2009
Determining Return on Investment (ROI) for Marketing
How do you determine your ROI on your marketing dollars? What value do you place on exposure, leads, branding, etc..?
Paul Silverman is a Marketing Director and Licensed Real Estate Broker with over 14 years in the New Home and Real Estate Industry. With experience in sales, marketing and construction, Paul shows a true understanding for many aspects of real estate.
Paul has recently been awarded the 2008 National Award for Region 5 Marketing Director of the Year, the 2006 PRISM Award for Marketing Professional of the Year, and was one of four finalists for the 2006 & 2007 Texas Star Awards for Marketing Professional of the Year. In addition to these awards, Paul has nine professional real estate designations.
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